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iN VIDEO: Kamloops the main character in North Face ad

Two people stand on a hiking trail
Kamloops features prominently in a new North Face advertisement. YOUTUBE/North Face

Kamloops takes centre stage in a cinematic new North Face ad.

Locals can spot landmarks throughout the two-minute clip as the outdoor company advertises its clothing to hikers.

Kamloops area locations like Coyote Rock, Mount Paul, the Bike Ranch and the distinctive South Thompson silt bluffs are showcased throughout.

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Levi Landry

Levi is a recent graduate of the Communications, Culture, & Journalism program at Okanagan College and is now based in Kamloops. After living in the BC for over four years, he finds the blue collar and neighbourly environment in the Thompson reminds him of home in Saskatchewan. Levi, who has previously been published in Kelowna’s Daily Courier, is passionate about stories focussed on both social issues and peoples’ experiences in their local community. If you have a story or tips to share, you can reach Levi at 250 819 3723 or email LLandry@infonews.ca.

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