Target apologizes for dress label Brooklyn shoppers found insulting

NEW YORK, N.Y. – Shoppers at a Target store in Brooklyn say a label that listed the colour of a plus-size dress as “manatee grey” was insulting.

The label for the same dress in smaller sizes described it as “dark heather grey.”

Target apologized for the label.

Michelle Ho, shopping at the store at Atlantic Terminal Mall, told the New York Post (http://bit.ly/16vmd9u ) that Target was “putting down one set of people over another” with the different labels.

Spokeswoman Jessica Deede called the labeling of the Massimo-brand “Women’s Plus-Size Kimono Maxi Dress” ”an unintentional oversight.”

She said although manatee grey was a seasonal colour, Target was “fixing the discrepancy.” She said the item was removed from the company website.

News from © The Associated Press, . All rights reserved.
This material may not be published, broadcast, rewritten or redistributed.

Join the Conversation!

Want to share your thoughts, add context, or connect with others in your community?

The Associated Press

The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world’s population sees AP journalism every day.