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Robust bunch of story lines counted on for ABC’s expanded coverage to help sell Indy 500

Television executives are hoping a robust bunch of story lines accompanying this year’s Indianapolis 500 will help build interest in IndyCar beyond the signature race.

Rich Feinberg, ESPN’s vice-president in charge of motorsports production, acknowledged Tuesday that IndyCar ratings have been “challenged in certain areas.” But Feinberg says the best way for ABC-ESPN to help build the sport is through compelling story-telling.

Helio Castroneves and Dario Franchitti are attempting to become four-time winners on Sunday. A.J. Allmendinger is making his Indy 500 debut, there are three women in the field and the pole sitter, Ed Carpenter, is a local boy and part of a strong American contingent.

Feinberg believes those story lines can help build on the success of last year’s race, the most watched since 2008.

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The Associated Press

Dave Skretta

The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world’s population sees AP journalism every day.

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