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Ad or not, soaring WestJet viral video a branding win: marketing experts

TORONTO – While WestJet insists its holiday gift-giving stunt that spawned a viral video wasn’t intended to be a commercial in disguise, marketing experts say the Canadian airline’s brand is getting an invaluable boost as the YouTube hit count continues to surge.

VIDEO: Grammy Awards: Who is nominated?

LOS ANGELES – Jay Z easily led Grammy Award nominations announced Friday with nine, but left-of-centre rappers Macklemore & Ryan Lewis and Kendrick Lamar were among a group of new stars who took many of the major nominations.

Chernin Group takes over Crunchyroll anime video service

LOS ANGELES, Calif. – The Chernin Group, a media company run by former News Corp. Chief Operating Officer Peter Chernin, has taken a majority stake in Crunchyroll Inc., a provider of anime videos to mobile devices, game consoles and Internet-connected TVs.

PICTURES AND VIDEO: Tree lighting marks official start of holiday season

KAMLOOPS - Hundreds of people took to the downtown area Thursday evening to take in the Lights in the Night celebration, which included evening shopping, a lumiere parade and the official tree lighting at St. Andrews on the Square. As it got closer to the official tree lighting time, parade participants brought their lanterns to...