Advertising
Ad standards complaint filed against anti-abortion billboard in West Kelowna
An advertising standards complaint has been filed against a highly-visible anti-abortion billboard along Highway 97…
Brand deals, sponsorships in works for Kootenay clothing store’s ‘hot boss’
A Trail clothing store manager who became known on TikTok as a “hot boss” says…
Domino’s pizza offering Australian Karens who aren’t ‘Karens’ free pizza
The recent notoriety and derogatory connotations have been somewhat of a blow for people named…
A Full House of Talent Gets Results
Business Spotlight
Smoke and mirrors don’t get results; but effective, managed marketing does. When it comes to…
Kelowna eyes revenue from corporate sponsorships and advertising
KELOWNA – The City of Kelowna has about $1 million worth of untapped sponsorship and…
Regional district looks to cut newspaper advertising costs in Okanagan-Similkameen
PENTICTON - After spending nearly $60,000 on advertising in newspapers last year the Regional District of Okanagan-Similkameen is hoping to reduce advertising costs going forward. Staff requested quotes from the region's print newspapers in late September. The hope is to reduce annual advertising costs from last year’s level of between $57,000 and $60,000 by placing...
Vernon debuts new city brand: ‘Activate Life’
VERNON - McDonald’s has ‘I’m lovin’ it’, NIKE has ‘Just do it’ and now the City of Vernon is embracing the power of the slogan with the new tagline, ‘Activate Life.’ It’s part of a branding initiative to market and promote Vernon among locals and tourists alike. The new tagline replaces the former ‘Vernon Make...