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Lucille Gnanasihamany

TRU will not abandon branding strategy because of word “unearth”

KAMLOOPS - Thompson Rivers University has no plans to abandon its branding strategy, but may change one word in the proposed new slogan after critics claim it points to a bias towards the proposed Ajax mine. Lucille Gnanasihamany, associate vice president of marketing and communications at TRU, says the problem stems from the phrase “everyone has...