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Marketing
Okanagan apple growers consider marketing commission to sell their fruit
While Okanagan apple growers didn't experience the same kind of killing damage that January’s cold…
Drastic changes needed as Okanagan wine industry faces ‘existential crisis’
The Okanagan wine industry urgently needs to re-invent itself on a scale not seen for…
Shuswap ranked sixth in top 50 most-loved Canadian tourism destinations
The Shuswap region was ranked in the top ten most-loved Canadian tourist destinations in 2021.…
The Lake Country ‘sailboat’ isn’t just roadside marketing, it’s a historical landmark
A blue and white sailboat has been the marketing staple of Holiday Park Resort since…
Sponsored Content – Does it work?
Sponsored Content
What is sponsored content? In a nutshell, sponsored content is content marketing. Written as an…