Marketing
Okanagan apple growers consider marketing commission to sell their fruit
While Okanagan apple growers didn't experience the same kind of killing damage that January’s cold…
Drastic changes needed as Okanagan wine industry faces ‘existential crisis’
The Okanagan wine industry urgently needs to re-invent itself on a scale not seen for…
Sponsored Content – Does it work?Sponsored Content
What is sponsored content? In a nutshell, sponsored content is content marketing. Written as an…
Shuswap ranked sixth in top 50 most-loved Canadian tourism destinations
The Shuswap region was ranked in the top ten most-loved Canadian tourist destinations in 2021.…
The Lake Country ‘sailboat’ isn’t just roadside marketing, it’s a historical landmark
A blue and white sailboat has been the marketing staple of Holiday Park Resort since…
The Okanagan influencers making their mark on social media
The Okanagan is full of social media influencers, and one is giving her list of…
Kootenay clothing store’s ‘hot boss’ amasses 1 million TikTok followers
A Trail clothing store has successfully attracted more than a million fans after it started…
Tourism Kamloops planning a rebrand of the city
KAMLOOPS – As Tourism Kamloops plans for the next five years, it’s looking at rebranding…
Vernon debuts new city brand: ‘Activate Life’
VERNON - McDonald’s has ‘I’m lovin’ it’, NIKE has ‘Just do it’ and now the City of Vernon is embracing the power of the slogan with the new tagline, ‘Activate Life.’ It’s part of a branding initiative to market and promote Vernon among locals and tourists alike. The new tagline replaces the former ‘Vernon Make...
Why you’ve been reading so much about Vernon vacations lately
VERNON - Vernon has made headlines in various travel publications of late, but what you might not know is how those stories came to be. Those writers from major publications in Canada didn't just happen upon little old Vernon, they’re part of an aggressive new marketing strategy led by the city. Articles in the Globe...
The unique approach Vernon is taking to selling itself
VERNON - A new City of Vernon tourism initiative is focussing more on recommendations shared by word of mouth than snagging a write up in a guide book. The city understands many people rely on reviews from friends and family when picking a place to visit, and it’s found a way to track how often...
Remember to vote, local marketing agency uses social media campaign to spread the word
PENTICTON - A local marketing company is lending its services and expertise to the Rock the Vote campaign encouraging Penticton residents to get out and vote next weekend during the general election. Dave MacCoubrey, owner of SIRF Marketing and Spotted in Penticton has been collecting video footage, photos and comments from election candidates over the...