Michael Mehta
TRU will not abandon branding strategy because of word “unearth”
KAMLOOPS - Thompson Rivers University has no plans to abandon its branding strategy, but may change one word in the proposed new slogan after critics claim it points to a bias towards the proposed Ajax mine. Lucille Gnanasihamany, associate vice president of marketing and communications at TRU, says the problem stems from the phrase “everyone has...
Thompson Rivers prof to speak regarding the proposed Ajax mine
KAMLOOPS - A Thompson River University professor is exploring the the social impact the proposed Ajax mine would have on Kamloops and is holding a public lecture on his academic effort. Dr. Michael Mehta says when exploring the possibilities of new financial or economic ventures, communities fail to take the so-called soft sciences into account...