Peachland’s liquor store warned after selling alcohol to a minor

A liquor store in Peachland got off with a warning after an employee was caught selling alcohol to a minor.

According to a Liquor and Cannabis Regulation Branch's Oct. 31, decision, the Sunnyside Market avoided a steep fine or suspension of the store's liquor license by showing proper due diligence in the matter of not selling alcohol to minors.

In June 2023, liquor inspectors set up a sting operation and had a minor go into the store and buy a case of cider while an inspector watched the situation unfold from within the store. At no point did the sales clerk ask the minor to provide identification, and the 16-year-old agent got away with buying the alcohol. Moments later, the inspector approached the sales clerk, explained the situation and told them they had just sold alcohol to a minor.

The Liquor and Cannabis Regulation Branch says a first-time offence should result in a $7,000 to $11,000 fine or a seven to 11-day suspension of the store’s licence. The store was originally presented with this option for a penalty.

Instead, the licensee showed the store has put in place the proper training and policies to avoid this from happening.

After an investigation, the Branch found that the store did provide the proper “culture of compliance commitment to follow the rules” and the blame was put on the employee's over-tiredness at the time of the sale.

In the end, Sunnyside Market will not have to face any fine or suspension and was left with an official warning.

Because the employee had an exemplary history at the market, he was able to keep his job and the licensee has said that he’s been “extremely diligent” since the incident.

If the market was ever caught contravening the Liquor Control and Licensing Act again, then the licensee would face a penalty deemed appropriate by the Branch.


To contact a reporter for this story, email Gabrielle Adams or call (250) 863-7592 or email the editor. You can also submit photos, videos or news tips to the newsroom and be entered to win a monthly prize draw.

We welcome your comments and opinions on our stories but play nice. We won't censor or delete comments unless they contain off-topic statements or links, unnecessary vulgarity, false facts, spam or obviously fake profiles. If you have any concerns about what you see in comments, email the editor in the link above. SUBSCRIBE to our awesome newsletter here.

Join the Conversation!

Want to share your thoughts, add context, or connect with others in your community? Create a free account to comment on stories, ask questions, and join meaningful discussions on our new site.

Leave a Reply

Gabrielle Adams
Gabrielle Adams

As a political scientist interested in social justice issues and current events, I hold topics of
politics, inequalities, community news, arts, and culture close to my heart. I find myself
privileged to be reporting local news, because local journalism is where us citizens go to get
access to information and news that directly impact our livelihoods. That is what I love about
it; I believe journalism to be the most important part for our community to be aware,
informed, and tightly bonded by the knowledge of what is happening around us. I am a fierce
believer in journalism being the fourth power of a democracy because, famously, knowledge
is power, and journalism puts that power in the hands of our community so that we can
continue growing, building bonds between each other and continuously keep learning about
ourselves.

Articles: 17