Drug dealers use ‘Steph Curry’ likeness to market heroin

Drug dealers use 'Steph Curry' likeness to market heroin | iNFOnews.ca
This undated photo provided by the Southeastern Pennsylvania Transportation Authority's SEPTA Transit Police shows packets and plastic containers of heroin confiscated in Philadelphia, including packets labeled with the name and face of Golden State Warriors basketball player Steph Curry in an attempt to signify the quality of the heroin. SEPTA Transit Police Chief Thomas Nestel says an officer stopped a man on the street with the packets in late April 2016, and Nestel says it's the first time he'd seen heroin marketed in Philadelphia using the likeness of an athlete or celebrity. (Southeastern Pennsylvania Transit Authority's SEPTA Transit Police via AP)

Philadelphia drug dealers looking to market their heroin as top of the line are stamping packets with the likeness of Golden State Warriors superstar Steph Curry.

Regional transit police chief Thomas Nestel tweeted a picture of several packets featuring Curry’s face and name. His caption read, “Thinking Steph Curry wouldn’t be happy that he is this week’s brand for heroin in Philly.”

Philadelphia is known for having the most potent heroin in the country.

Nestel says he noticed the Curry heroin-branding this week after an officer stopped a man with the packets.

Nestel says the approach is “definitely unique” for Philadelphia. He says he hasn’t seen drug dealers taking the names of other athletes or celebrities to promote their wares.

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