Snoop Dogg’s turn to Snoop Lion documented at “Reincarnated” SXSW premiere

AUSTIN, Texas – The rapper formerly known as Snoop Dogg is showing off his new movie, album and identity at the South by Southwest Film Festival.

In the documentary “Reincarnated,” filmmakers followed Snoop as he travelled to Jamaica, immersed himself in Rastafari culture and changed his musical moniker to Snoop Lion. The film made its domestic debut at the festival Thursday.

Snoop emerged from the trip with not only the new name, but a reggae album and what sounds like a political agenda. For example, he renounces gunplay a song titled “No Guns Allowed.”

And on the red carpet Thursday, he said current marijuana laws “need to be tweaked to the people of today.”

But Snoop Lion says he’s no politician. He says he just likes “dealing with the reality of it.”