Marie Osmond talk show, Hallmark part ways; both cite decision to go in different directions

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FILE - This June 10, 2013 file photo shows TV host Marie Osmond at the Critics\' Choice Television Awards in Beverly Hills, Calif. Hallmark Channel announced that they are canceling Osmonds\' show "Marie." (Photo by Chris Pizzello/Invision/AP, File)

LOS ANGELES, Calif. – Hallmark Channel and Marie Osmond are parting ways.

In a statement Tuesday, the TV channel said it won’t renew Osmond’s talk show, “Marie,” for a second season.

The show’s producer and distributor, American Television International, said that “Marie” was going into syndication as originally intended. A fall 2014 launch is planned, the company said.

Hallmark said it wants to go in a different direction in daytime: It’s decided that so-called lifestyle shows offering how-to tips are a better option on TV and online.

The channel said it expected Osmond to find “great success” in bringing her talk show to syndication.

She’ll find a competitive field, which currently includes veteran Ellen DeGeneres and newcomers Katie Couric and Steve Harvey.

New and repeat episodes of “Marie” will air on Hallmark through September.

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