Elevate your local knowledge

Sign up for the iNFOnews newsletter today!

Select Region

Selecting your primary region ensures you get the stories that matter to you first.

NCAA will no longer allow video-game maker EA Sports to use its name and logo

CP24225903
In this screen grab image provided by EA Sports, Florida Gator players give a lucky pregame touch to an alligator head in the video game "NCAA Football 12." THE CANADIAN PRESS/AP, EA Sports

The NCAA says it will no longer allow Electronic Arts Inc. to use its logo and name in video games.

The NCAA announced Wednesday it will not enter into a new contract with EA Sports and NCAA Football 2014 will be the last edition of the popular game.

The move comes as the NCAA fights a lawsuit that demands the NCAA find a way to cut players in on the billions of dollars earned by from live broadcasts, memorabilia sales, video games and in other areas.

The NCAA says in a statement it is confident in its legal position regarding the use of trademarks in video games, but “we determined participating in this game is not in the best interests of the NCAA.”

News from © The Associated Press, . All rights reserved.
This material may not be published, broadcast, rewritten or redistributed.

Join the Conversation!

Want to share your thoughts, add context, or connect with others in your community?

Create a free account

The Associated Press

The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world’s population sees AP journalism every day.

Related Articles