Canadian Playboy models Pamela Anderson and Shannon Tweed are paying tribute to the magazine's founder Hugh Hefner today.

The legendary media mogul died Wednesday night at the age of 91.

In a black-and-white Instagram video, Anderson wipes her eyes and tearfully says goodbye. Her makeup is smudged around her eyes and she appears to have been crying.

In a long accompanying caption, she calls Hefner the most important person in her life outside of her family.

Tweed posted a photo on Instagram of a younger Hefner smoking a pipe, where she simply wrote that he changed the world.

Anderson rose to fame after being the magazine's Playmate of the Month in 1990. She went on to appear in Playboy several times. St. John's, N.L., native Tweed was Playmate of the Year in 1982 and briefly dated Hefner before meeting long-time partner and Kiss frontman Gene Simmons.

In Anderson's emotional tribute, she recalls that Hefner was using a walker the last time she saw him.

The B.C. native writes that she was frequently told she was his favourite Playboy bunny.

"You said the magazine was about a girl like me," she says. "That I embody the spirit you fantasized about."

She goes on to credit him for her success and happiness.

"Everything anyone loves about me is because you understood me," she says.

Goodbye #Hef Mr Hefner I have so many thoughts, I have no brain n right now to edit I am me because of you You taught me everything important about freedom and respect. Outside of my family You were the most important person in my life. You gave me my life… People tell me all the time That I was your favorite… I'm in such deep shock. But you were old, your back hurt you so much. Last time I saw you You were using a walker. You didn't want me to see. You couldn't hear. You had a piece of paper in your pocket you showed me – with my name Pamela with a heart around it. Now, I'm falling apart. This feeling is so crazy. It's raining in Paris now. I'm by the window. Everything anyone loves about me is because you understood me. Accepted me and encouraged me to be myself. Love like no one else. Live recklessly With unfiltered abandon. You said the magazine was about a girl like me. That I embody the spirit you fantasized about. I was the one. You said. I can hear you say – Be brave. There are no rules. Live your life I'm proud of you. There are no mistakes. And with men – Enjoy … (Your wonderful laugh) You have the world by the tail You are a good girl And you are so loved – You are not crazy. You are wild and free Stay strong, Stay vulnerable. … "It's movie time" You loved my boys … You were always, always there for us. With your love Your crazy wisdom. I will miss your everything. Thank you for making the world a better place. A freeer and sexier place. You were a gentleman charming, elegant, chivalrous And so much fun. Goodbye Hef … Your Pamela ??

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Sep 27, 2017 at 11:35pm PDT