Man who helped launch Kinder candy with surprise inside dies

ROME – An Italian foundation for children says that William Salice, credited with launching Kinder Sorpresa, a hollow chocolate egg with a surprise tiny toy inside, has died. He was 83.

The non-profit Color Your Life foundation, whose establishment Salice inspired, said Friday that a funeral would be held Saturday near Pavia in northern Italy.

Italian news reports said Salice died Thursday evening in Pavia.

Ferrero, the worldwide sweets maker, says Michelle Ferrero envisioned the egg treat so kids could have Easter every day, and Salice developed the product’s launch and marketing.

The company says that after Salice retired in 2007, he established the foundation, which aims to help teenagers develop their artistic and scientific talents.

News from © The Associated Press, . All rights reserved.
This material may not be published, broadcast, rewritten or redistributed.

Join the Conversation!

Want to share your thoughts, add context, or connect with others in your community?

Create a free account

The Associated Press

The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world’s population sees AP journalism every day.

Related Articles