On cutting-edge voter data, Trump critically behind Clinton

On cutting-edge voter data, Trump critically behind Clinton | iNFOnews.ca
FILE - In this May 10, 2016 file photo, Republican presidential candidate Donald Trump speaks during an interview with The Associated Press in his office at Trump Tower in New York. Trump trails Hillary Clinton’s campaign by months - even years - in using the fast-evolving tool of digital campaigning to win over voters, say data scientists in the GOP ranks. Trump has dismissed the science that has come to define 21st Century competitive political campaigns, a political tool that President Barack Obama successfully deployed in winning two terms and the Clinton campaign has been working on for at least 11 months. (AP Photo/Mary Altaffer, File)

PHILADELPHIA – Data scientists working with the Republican Party say Donald Trump trails Hillary Clinton in using digital campaigning to win over voters.

The science defines 21st century political campaigns, but Trump has dismissed it. President Barack Obama used data to win two terms, and the Clinton campaign has worked on its own data operation for nearly a year.

It’s too early to tell whether the late start signals trouble for Trump, but it does illustrate the difference between Trump’s proudly outsider campaign and the institutional knowledge within Clinton’s.

Democrats have dominated the use of precision digital-marketing data as an electoral science for a decade, and Republicans have chased it for as long.

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Abbey Westbury

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