Humboldt Broncos hockey team gets name, logo trademarked following 2018 fatal crash

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Flowers and other items continue to be added to a memorial on centre ice at Elgar Petersen Arena in Humboldt, Sask., on Monday, April 9, 2018. The Humboldt Broncos name and logo have officially been trademarked more than three years after the Saskatchewan hockey team’s tragic bus crash. THE CANADIAN PRESS/Liam Richards

HUMBOLDT, SASKATCHEWAN, CANADA – The Humboldt Broncos name and logo have officially been trademarked more than three years after the Saskatchewan hockey team’s tragic bus crash.

The junior A hockey club says in a news release that after the April 6, 2018, crash many vendors began using the name and logo on commemorative items, including clothing and decals.

Sixteen people were killed and 13 were injured when a transport truck missed a stop sign at a rural Saskatchewan intersection and drove into the path of the bus carrying players and staff to a playoff game.

Humboldt Broncos board members began the process to get the trademark soon after the deadly crash.

The club says the trademark will reaffirm the team’s control of the logo and brand.

The logo was originally created in 2002 and features the team’s name in large green letters with yellow trim and an image of a bronco.

This report by The Canadian Press was first published Nov. 4, 2021.

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