Nielsen study: TV time-shifting is up nearly 2 hours monthly for digital-loving consumers

LOS ANGELES, Calif. – A new Nielsen company study says consumers increasingly are watching TV programs on their own schedule.

In the past year, U.S. viewers’ monthly time-shifting of TV fare grew by almost two hours, according to a Nielsen report released Monday. Such viewing averages 13 hours each month.

Television still remains central to media consumption, the study found, despite the increase in time-shifting viewing and streaming video through a computer or smartphone.

On average, American consumers own four digital devices, the report found. The majority of U.S. households own high-definition TV sets, Internet-connected computers and smartphones, while nearly half also own digital video recorders and gaming consoles.

An offbeat survey finding: 40 per cent of adults between the ages of 18 and 24 use social media in the bathroom.