Nielsen study: TV time-shifting is up nearly 2 hours monthly for digital-loving consumers

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FILE - This file image released by AMC shows Bryan Cranston, as Walter White, in the final scene from "Breaking Bad." TV viewers increasingly are watching programs on their own schedule, according to a Nielsen company media study released Monday, Feb. 10, 2014. While sports events generated the most Twitter postings last year, more than 400 million, TV series also had impressive numbers. The top three: “Breaking Bad” with 6 million tweets; “The Walking Dead” with 4.9 million and “American Horror Story: Coven” with 2.9 million. (AP Photo/AMC, Ursula Coyote, File)

LOS ANGELES, Calif. – A new Nielsen company study says consumers increasingly are watching TV programs on their own schedule.

In the past year, U.S. viewers’ monthly time-shifting of TV fare grew by almost two hours, according to a Nielsen report released Monday. Such viewing averages 13 hours each month.

Television still remains central to media consumption, the study found, despite the increase in time-shifting viewing and streaming video through a computer or smartphone.

On average, American consumers own four digital devices, the report found. The majority of U.S. households own high-definition TV sets, Internet-connected computers and smartphones, while nearly half also own digital video recorders and gaming consoles.

An offbeat survey finding: 40 per cent of adults between the ages of 18 and 24 use social media in the bathroom.

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