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Idina Menzel’s ‘If/Then’ off to a strong start after John Travolta’s Oscars gaffe
NEW YORK, N.Y. – Adele Dazeem may be having the last laugh.
The new Broadway musical starring Tony Award-winner Idina Menzel may have gotten a box office boost after John Travolta mangled the star’s name at the Oscars.
According to The Broadway League, the show “If/Then” pulled in $909,159 over its first seven previews, strong numbers indeed for an original show. Publicity from Travolta’s gaffe may have helped draw interest.
The numbers released Monday also indicate that Denzel Washington hasn’t lost any of his box office pull. His revival of “A Raisin in the Sun” sold out its one performance, grossing $151,179. And Disney’s new “Aladdin” is off to a strong start with $826,491 over six previews.
One show, “Rocky,” struggled in its third week, pulling less than 44 per cent of its $1,454,942 potential.
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