DirecTV cuts 3-D channel from 24-hour to part-time due to lack of programming

LOS ANGELES, Calif. – DirecTV says it has reduced the programming hours of its 24-hour 3-D channel, n3D, due to a shortage of 3-D content.

The satellite TV provider launched the channel to much fanfare in July 2010, boasting the backing of Panasonic. The company said it was the first 3-D channel to operate around the clock.

The dearth of 3-D programs led to the same shows being run in a constant loop.

The reduced hours occurred June 1.

Spokesman Robert Mercer said the channel continues to air 3-D shows like “Guitar Center Sessions” and plans to air Olympics coverage in 3-D this summer.

To watch the channel, viewers need a 3-D ready TV, an HD receiver, and HD service, which costs $10 a month. The channel is, however, available to all DirecTV subscribers.