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NBA to sell “We Are One” shirts; proceeds to anti-discrimination and tolerance organizations
NEW YORK, N.Y. – The NBA will begin selling merchandise that reads “We Are One,” the newly adopted slogan of the Los Angeles Clippers.
The league says all proceeds from the sales of the shirts, which will be available starting Sunday, will benefit anti-discrimination and tolerance organizations.
The Clippers put the slogan on their website Tuesday after Commissioner Adam Silver banned owner Donald Sterling for life for making racist comments, and it has been widely used to promote unity around the league.
The NBA says Saturday that the shirts will be available in all team styles and will be sold at the NBA store in New York, at Staples Center in Los Angeles, and online at nbastore.com.
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