MTV launches drive to get young people to vote

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FILE - In this April 17, 2018, file photo, Mayor\'s Office of Media and Entertainment commissioner Julie Menin, center, Darren Pfeffer, executive vice president of MSG live, left, and Bruce Gillmer, global head of music/talent MTV International announce the MTV VMAs\' return to New York City and symbolic street renaming outside Radio City Music Hall in New York. MTV is launching its first-ever drive to encourage young people to register and vote during a midterm election year. The youth-centric network will unveil the effort at the Video Music Awards on Monday, Aug. 20. (Photo by Evan Agostini/Invision/AP, File)

NEW YORK – MTV is launching its first-ever drive to encourage young people to register and vote during a midterm election year.

The youth-centric network will unveil the effort at Monday’s Video Music Awards in New York. The drive is aimed at urging fans to make voting a communal effort with their friends.

It hearkens back to MTV’s “Choose or Lose” campaign when Bill Clinton was first elected in 1992. MTV says its effort is non-partisan, but it will be happening at a time when groups favouring Democrats are making a big effort to get young people to the polls.

MTV’s plan will culminate in some 1,000 parties of different sizes across the country on Election Day.

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