Ahead of 3-way split, DowDuPont unveils new DuPont logo

WILMINGTON, Del. – Ahead of next year’s spinoff, the division that will retain the DuPont name has a new look.

News outlets report temporary holding company DowDuPont unveiled DuPont’s new logo Wednesday.

While retaining its predecessor’s oval shape, it ditches the red ribbon around the company name, now bolder. Now gone is the space between “Du” and “Pont,” a legacy holdover still used by some of the namesake family.

The company’s statement says the new design recognizes the company’s heritage “while conveying our focus on a customer-led innovation strategy.”

The specialty products division will become the new DuPont company in June. It will remain based in Delaware, along with agriculture spinoff Corteva Agriscience.

The Michigan-based materials science division will keep the Dow name after it spins off in April.