Elevate your local knowledge
Sign up for the iNFOnews newsletter today!
Contest will send a small business to the Super Bowl – in its own 30-second commercial
NEW YORK, N.Y. – A small business star will be born during a commercial break in the Super Bowl in February.
A company still to be selected will have its own 30-second ad and get the kind of exposure usually reserved for the likes of Budweiser and Chevrolet. The spot will be the culmination of a competition sponsored by software maker Intuit.
The commercial will differ from most Super Bowl ads, which buff up the image of well-known brands. Still, some companies have been launched into the public’s consciousness by Super Bowl ads. Among them, Apple which ran what’s considered the gold standard of Super Bowl ads, a 1984 spot about the upcoming introduction of the Macintosh.
The advertising agency that will create the small business ad has made commercials for past Super Bowls.
News from © The Associated Press, . All rights reserved.
This material may not be published, broadcast, rewritten or redistributed.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Join the Conversation!
Want to share your thoughts, add context, or connect with others in your community?
You must be logged in to post a comment.
