Pizzamoreh Perfects the Art of Frozen Pizza

A Kelowna-based company rises from their family kitchen to become one of BC’s fastest-growing gourmet pizza brands.

The family-run Pizzamore’h company was born out of a love for great food, shared meals, and lively gatherings—so it’s no surprise their handcrafted, ready-to-bake pizzas aim to do more than simply satisfy hunger. Thanks to their unique crusts, locally-sourced ingredients, and inventive topping combinations, the Pizzamore’h lineup has been steadily claiming freezer space in grocery stores across British Columbia. And according to owner-operator Dax Guest-Ross, this is only the beginning.

Pizzamore’h started as a passion project between Dax and his mom, who began sharing their homemade pizza creations with friends and family. It didn’t take long to realize they had something special: a truly delicious, handmade pizza that could be baked at home, delivering fresh, oven-quality flavour in a way most frozen options simply don’t. From those humble beginnings, the Kelowna-based startup has seen remarkable growth—doubling, then tripling in size. So what’s behind that momentum? As it turns out, success starts with getting the recipe just right.

Creating Gourmet Pizza Starts With the Perfect Dough

At the core of every Pizzamore’h pizza is its signature dough—a whole wheat blend developed through a specialized fermentation process. While Dax keeps the recipe closely guarded, he does share one key ingredient: a splash of apple cider vinegar. This age-old trick helps accelerate fermentation while enhancing the dough’s subtle tang, giving the crust a unique depth of flavour that sets it apart. The dough goes through cold fermentation for 24 hours. Their dough recipe also uses only high fibre, Zero-seed oils…. only Extra Virgin Olive Oil, local organic white and whole wheat flour, and locally sourced fresh vegetables.

The result of creating a sourdough-style dough is a thinner, fermented crust that’s not only rich in flavour, but also easier to digest. It’s a thoughtful approach that balances indulgence with a lighter, more refined eating experience—something that resonates with today’s health-conscious consumer.

The Best Pizza Nights Start In Your Freezer

With the crust perfected, Dax and his mom turned their attention to toppings. “Our company mandate is to feature top-quality ingredients, locally produced whenever possible,” Dax explains. From there, the team dove into extensive testing—experimenting with flavour profiles, refining combinations, and paying close attention to customer feedback. The result is a lineup that satisfies every craving and elevates pizza night to a whole new level.

Standout offerings include the After Bigg EH, a hearty, 80%-protein-packed option for meat lovers, alongside popular favourites like the Hawai’eH (68% protein), Backyard BBQ Chicken (78% protein), and the cleverly named Golden Fun Guy. Each pizza reflects a balance of bold flavour and careful craftsmanship, with combinations designed to offer far more exciting meal options than what you’d expect from the freezer aisle.

Simple to Bake and Perfect For Real Life

Part of Pizzamore’h’s appeal lies in its simplicity. Creating gourmet meals at home is a time-consuming endeavour, something Pizzamore’h sought to change. Their pizzas are designed for real life—quick to prepare, easy to enjoy, and consistently satisfying. But even with such a straightforward concept, Dax emphasizes that a few small details can make a big difference.

“The most important step is preheating your oven properly,” he says. It’s a point he stresses, and for good reason. A fully preheated oven ensures even cooking and helps achieve the ideal crust—crisp on the outside, tender on the inside. Skipping this step, or rushing the process, can mean missing out on the full experience. For those looking to take things a step further, Dax also offers additional tips and serving suggestions on the company website. The goal is to make each pizza feel a little more like a custom creation.

At its heart, Pizzamore’h isn’t just about frozen pizza—it’s about recreating the joy of a great meal, shared and savoured, without the hassle. And if their rapid growth is any indication, it’s a recipe that’s clearly resonating.

Where to Find Pizzamore’h

All Pizzamoreh Pizzas are Buy BC-Certified and handmade with love and pride in West Kelowna. You can find Pizzamore’h’s products at dozens of BC locations, including Save-On Foods, T-Bones, and Urban Fare. For a complete list of vendors or to see the Pizzamore’h lineup, visit the company’s website for an interactive map of retail locations and specific varieties. Pizzamore’h has also paired with Valley Direct Foods, allowing customers to shop online and have products delivered to their homes.

It is also worth keeping an eye on Pizzamore’h’s website and Facebook page for upcoming promotions, new releases, and special offers, since Dax and his mom love giving back to their valued customers through online giveaways.

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